Update - Phonewords sells for $1.195 Million
The National Licensing Rights of - 1300 Home Loans - has been SOLD for almost $1.2 Million establishing a new bench mark in the value of purely a Phoneword.
As reported in the Australian Newspaper on 19th of August 2007, “Companies were seeing that a dedicated (name number) Phoneword was proving far more effective as a marketing tool”. In the same article it was said that Australian Phonewords will potentially increase from 4 to 8 times their current value within 3 years for the generic industry Phonewords. As reported “The Penny has finally dropped with most large organisations” and the same opportunity remains for small to medium size enterprise to take full advantage of and secure their own Australian Phoneword.
Advantages of a Phoneword
- Increase response rates in All Forms of Marketing
- Increase advertising effectiveness by 300+%*
- Sales boosted from 30% to up to 200%*
- More qualified leads = Easier conversion to Sales Up to 14 times the response rates in a test & measure marketing campaign
- Blocks or cuts out your competitors
- Improves Word of Mouth responses Easy Recall
= Greater Response Rates
= More Leads
= More Sales
A Valued Business Asset Expected increase in value of 4 to 8 times Small – Medium – Large Business have all benefited from Phonewords.
A recent quote:
“We are ecstatic that 13 MORTGAGE implementation has been so successful so quickly” - Lynne Wyatt, National Marketing Manager, Mortgage Choice - May 2007