What, when & where is a Phoneword?

What: A phoneword is a phone number that combines a prefix of 13, 1300 or 1800 with a word. The word component is simply spelt out on the keypad using the alphabet that is allocated across the numbers 2 to 9.

 

2 = ABC, 3 = DEF,
4 = GHI, 5 = JKL, 6 = MNO,
7 = PQRS, 8 = TUV, 9 = WXYZ

1300 Example
1300 3926753
= Words have always been found easier to recall, how did you go?
 

When: A phoneword exists when a phone number has the ability to be marketed through the use of a word and has been presented this way for easier recall. People remember words extremely fast and can retain this information for days, months or even years. When the service or company is required the likelihood is they can remember the phoneword without the need to search through the internet or a phonebook.

Where: We see small to large business use phonewords in many ways from business cards, brochures, websites, directories, signage, on vehicles, ads in newspapers, on radio, television and now we can see them being marketed daily. Our exposure and thus education to use phonewords is growing every day.

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